About Us

What does Inherit Noir mean?

Inherit means something passed down, something you were born with.
Noir means Black.

Put them together, and it’s a reminder: we’ve been carrying greatness in our DNA since day one. In our communities, especially Black and minority neighborhoods, athletic ability isn’t random, it’s inherited. It’s built into us by generations before us. But talent alone isn’t enough. When you sharpen it, when you discipline it, when you put in the reps, greatness comes alive.

Inherit Noir is about waking that athlete up.

What makes us different?

There are a million brands out here selling tees and talking “motivation.” That’s not us.

We’re not chasing hype. We’re not slapping logos on fabric just to get paid. This brand is a mission disguised as apparel.

Yeah, the clothes are premium, classic, minimal, and built to perform in the gym and still look clean outside of it. But the bigger play? Movement. Legacy. Change.

Our people are being sold cheap food, cheap dreams, and overpriced clothes from brands that give nothing back. We’re flipping that script. Every shirt, every hoodie, every drop puts 15% of profits back into our youth, not into hype, not into shareholders. Into STEM programs, financial literacy, skilled trades, and tech. Into the tools that actually prepare them for the world.

Why?

Because if you’re disciplined enough to build your body, you know discipline is bigger than you. You know the reps you put in today don’t just shape muscle, they shape futures.

Inherit Noir is for the ones still building. Their body. Their family. Their community. Their legacy.